Tired of spending hours and hours creating your digital marketing report and in the end still feeling that you are not the way you expected?
Don’t panic! We are here to help you! With the daily rush, sometimes, it is normal to go straight to production, without planning, which does not always result in what you want.
In addition to using Fourtwo’s templates, it prevents that from happening. Here are 5 points you should pay attention to and avoid:
1. Data Overflow
Big data has also brought in excess of data and along with it the difficulty of handling and displaying them. We often see Dashboards with 30 metrics on one screen. It’s that maxim: A lot of priorities, no priorities, right?
Time is scarce, reduce the information that is displayed and focus on what really matters.
2. A lot of Text
Too many decisions during the day, too much information to consume. A slide or report with a lot of text can get your attention.
Be visual, avoid text and tell the story with elements such as graphics and images.
3. Wrong choice of chart
Charting requires a little more specific planning. Excellent data professionals often go wrong when choosing the chart type to represent that data.
Before you think about creating a chart, ask yourself the following questions:
- What am I trying to show on this chart?
- What kind of data do I have?
- How can this data be distributed?
4. Lots of visual information
Emphasize what needs highlighting. Do not put too many elements on the screen. Respect the blank spaces.
To help you out, we have created several “ready to use” data display templates with the information that is really needed for your Google Ads, Facebook Ads, and other platforms reporting.
5. There is no conclusion
Don’t show data without a story. What matters is the answer the report is bringing. So remember the phrase: “At the end of the report presentation, I want to have made it clear that …”.
It will guide you, at the beginning of the report, where you want to go and make it easier to conclude.
Ready to change the way you create reports?
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